TED SCHOOLS
One of the most extensive knowledge management challenges is capturing tactic knowledge and disseminating it at the right time. The goal of Telefonica Educacion Digital (TED) Schools was to capture knowledge and share it consistently through different themed portals (English, sales, technology, leadership, internal tutor, finance, and legal).
As the Leadership School program manager, I led the implementation of a comprehensive learning curriculum for Telefonica's leadership cadre. This effort included designing learning experiences for two different target audiences: the entire organization and the senior leadership team. In this capacity, I partnered with different leadership experts and Think Tanks to procure the best knowledge. Additionally, I engaged with senior leadership and other internal leaders to identify learning needs, curate lessons learned, and create relevant content pieces.
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When it comes to the peer-to-peer community, and as lessons learned from this experience, having a community manager or facilitator is critical to ensure success. I released content weekly and monitored the website analytics to identify trends and areas of interest. Thanks to this analytics capacity, I tailored the learning experience, focusing on what was relevant to the business outcomes.
Two different technology systems supported the Schools. The first one, the content portal, featured content and monitored usage. It also disseminated other learning opportunities, such as events, workshops, and webinars. Each content piece was carefully curated and edited, including multimedia elements such as video, images, or microlearning.
Users were able to rate content and share it with other colleagues. Finally, users were also prosumers; they crafted their own pieces and shared them with us to be edited and shared more broadly. Thanks to this effort, we could identify internal influencers or opinion leaders in different teams. They became active champions in other schools, participating in panels and awareness campaigns.
The second one, the Yammer community, had a social learning component. As the community manager, I facilitated online discussions about the content released. Depending on the topic, I invited other subject matter experts or senior leadership members. These online conversations were inspiring and allowed staff to get to know each other better.
For years, TED Schools provided top-notch content to the entire organization. Staff could actively participate in their learning process, creating and sharing knowledge collaboratively. They partially owned their personalized learning paths, accessing knowledge at the right time. The organization's culture shifted, and it was able to promote and incentivize knowledge-sharing activities.
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An excellent model of knowledge capture and dissemination to replicate!